Driving Change with Caltex
Multiplatform/ National Geographic/ Star World (2012)
A first of its kind social media experiment/ reality show, with real time results.
One host leaves his celebrity life to take on the ultimate
mission: to harness the power of social media to make a difference.
Covering 5 countries across South East Asia: Thailand, Philippines, Singapore, Malaysia and Hong Kong, this series, made up of 5 x 2m vignettes and a one hour special followed host Henry Golding as he completed missions to help charitable organizations in each of the countries in just 3 days.
Together with his celebrity friends and his Driving Change Tweeps, they managed to raise more than US$ 215,000, help over 18,000 people and inspire an entire region to Drive Change.
Covering 5 countries across South East Asia: Thailand, Philippines, Singapore, Malaysia and Hong Kong, this series, made up of 5 x 2m vignettes and a one hour special followed host Henry Golding as he completed missions to help charitable organizations in each of the countries in just 3 days. Together with his celebrity friends and his Driving Change Tweeps, they managed to raise more than US$ 215,000, help over 18,000 people and inspire an entire region to Drive Change.
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